Electric Face Cleansers Market Will Touch USD 10 Billion By 2025: Grand View Research Inc.

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Electric Face Cleansers Market Will Touch USD 10 Billion By 2025: Grand View Research Inc.

August 08
07:38 2019
Electric Face Cleansers Market Will Touch USD 10 Billion By 2025: Grand View Research Inc.

Grand View Research, Inc. – Market Research And Consulting.
According to report published by Grand View Research, Increase in skin-related diseases, coupled with growing beauty consciousness among the consumers, is anticipated to drive the electric face cleansers market. Furthermore, increased spending on skin care products and treatments due to rise in disposable income is expected to boost the market growth.

According to a report, “ Electric Face Cleanser Market Size, Share & Trends Analysis Report By End Use (Personal, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 – 2025 ”, published by Grand View Research, Inc.,The global electric face cleanser market size is expected to reach USD 10.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.4% over the forecast period. The market is expected to witness significant growth due to increase in awareness related to skin health and beauty products.

Commercial electric face cleanser occupied the largest market share in 2018 owing to increasing number of people opting for salon-based beauty treatments. The geriatric population is more prone to problems like skin ageing, wrinkles, and skin elasticity, which has resulted in increasing preference for salon-based treatments. Major salons have been observed using latest machinery and devices to provide skin care treatments to their customers. This is expected to increase the consumption of electric face cleansers in salons and spas.

In addition, manufacturers are forming contractual alliances with branded and local salon brands to boost product sales. Personal electric face cleansers are expected to witness the fastest growth during the forecast period due to increase in consumption of at-home beauty devices. Benefits such as ease-of-use and cost effectiveness are anticipated to increase the demand for the product for personal use. This is expected to fuel overall market growth from 2019 to 2025.

Electric face cleansers were majorly sold via offline channels in 2018. However, due to growth of e-commerce and digital marketing, online sales are expected to boost from 2019 to 2025. Moreover, rise in direct-to-consumer businesses like Nykaa and Purplle is expected to boost the sales via online channels during the forecast period. The online sales are also driven by websites of major manufacturers like Pixnor and L’Oreal. This is expected to increase online sales over the forecast period.

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In 2018, North America held a major share in the electric face cleansers market due to the presence of the major players as well as high awareness about beauty devices among the population. In addition, there has been a rise in skin allergy occurrences among the population due to prolonged exposure to sun and UV radiations. This is expected to boost the skincare market growth in the next few years, which will propel the demand for electric face cleansers. Asia Pacific is the fastest growing region in this market. Major factors contributing to the robust growth are increase in disposable income due to rapid urbanization, major players penetrating the market, and growth of the electric appliances market. Countries like China and India are the major consumers of cosmetic products all over the world. This is anticipated to drive the market for electric cleansers in the projected period.

U.S. electric face cleanser Market

Further key findings from the study suggest:

  • By end use, the personal segment in electric face cleansers market is expected to ascend at a CAGR of 6.1% over the forecast period owing to increasing use of at-home beauty devices

  • L’Oréal acquired Clarisonic, a market leader in sonic skin care devices and technology. This acquisition expanded L’Oréal’s brand portfolio and enabled the company to enter into the skin care device market

  • Pixnor launched a 7-in-1 electric face cleanser to increase its product offering. This face cleanser comes with 7 different types of brushes. These brushes serve different cleansing purposes such as cleaning, massaging, and exfoliation

  • In May 2016, Foreo launched its Luna electric facial cleanser. It is very small in size and easily fits into a purse or travel kit. This strategy was employed by Foreo to improve its product offering.

Regional Insights

In terms of revenue, the electric face cleanser market in North America accounted for the maximum share in 2018. Majority of the global sales were driven by U.S. in 2018. Growing geriatric population, increased purchasing power, coupled with rise in skin-related diseases, are the major factors contributing to the market growth in this region. The geriatric population in this region is increasingly becoming aware about their appearance and looks. This is anticipated to increase product demand in the projected period. In addition, presence of key players of the market in this region has led to high availability of a variety of electric cleansers. Manufacturers are carrying out surveys related to skin disorders/diseases to propel product innovation in this market. According to one of such surveys, nearly 80%-85% youth population in North America is prone to acne. Such studies are pushing manufacturers in the market to create awareness about their products and propel market growth.

Global electric face cleanser Market

Asia Pacific is anticipated to witness the fastest growth, followed by Middle East and Africa during the forecast period. Rise in disposable income, along with growth of the cosmetics market in this region, is expected to drive the market for skin care products and devices. Moreover, the electronic appliances market is driven by developing countries like China, Japan, and India. This is anticipated to increase market growth for electric face cleansers.

Europe is anticipated to witness steady growth owing to market maturity in this region. However, due to growing geriatric population and increasing development in countries like Germany, this region has the potential to surpass North America as the market leader.

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Grand View Research has segmented the global electric face cleansers market on the basis of end use, distribution channel, and region:

Electric Face Cleanser End Use Outlook (Revenue, USD Million, 2015 – 2025)

  • Personal

  • Commercial

Electric Face Cleanser Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

  • Online

  • Offline

Electric Face Cleanser Regional Outlook (Revenue, USD Million, 2015 – 2025)

  • North America

    •  U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia

Explore the BI enabled intuitive market research database, Navigate with Grand View Compass, by Grand View Research, Inc.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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