Video Streaming Market Global Outlook: Players Will Spend Huge Amount on Video Streaming in 2020

April 16 13:14 2020
Video Streaming Market Global Outlook: Players Will Spend Huge Amount on Video Streaming in 2020
Video streaming Market by Component (Solution and Services), Solution Type (IPTV, Over-the-top, and Pay TV), Streaming Type (Live/Linear Video Streaming, and Non-Linear Video Streaming), Deployment Mode (Cloud, On-Premise, and Hybrid), Revenue Model (Subscription, Transactional, Advertisement, and Hybrid), End User (Consumer, and Enterprise): Global Opportunity Analysis and Industry Forecast, 2019-2026

The Global Video Streaming Market is estimated to grow at a CAGR of 18.3% during the forecast period 2019-2026. As per the analysis, the global market was valued $38.56 billion in the year 2018 and estimated to reach $149.34 billion by the end of the year 2026.

The Global Video Streaming Market is driven by various growth drivers such as increase in live-streamed content, increasing adoption of cloud-based video streaming solutions and high usage of videos in corporate trainings. Additionally, increase in popularity of video game streaming services and extensive growth of online video in developing economies also supplement the market growth from different dynamics. However, reliability and latency issues and limitations related to bandwidth of interned may impede the global market growth for the future period. While, increasing penetration of video streaming in the education sector and continuous technological advancements with availability of wide headroom in the technology to upgrade are some factors that lucrative opportunities for the global video streaming market in the near future.

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The lockdown period (COVIID-19) in numerous countries around the globe is supporting a sudden growth in the video streaming demand, considering the growth on temporary basis till the high impact of the coronavirus pandemic gets over. Video streaming platforms are witnessing sudden demand from a different age group of population i.e. above 40 years with different set of wish list that accounted in a range of 50-200% increase in consumption of classics in India.

Segmentation Overview of the Global Video Streaming Market

The global video streaming market is segmented on the basis of various market segments such as end-user, revenue model, deployment mode, streaming type, solution type and component. These market segments are further categorized into various sub-segments to study the market in detail.

The Component Segment of the Global Video Streaming Market is Sub-Segmented into:

  • Solutions
  • Services

The Solution Type Segment of the Global Video Streaming Market is Sub-Segmented into:

  • IPTV
  • Over-the-Top
  • Pay-TV

The Streaming Type Segment of the Global Video Streaming Market is Sub-Segmented into:

  • Live/Linear Video Streaming
  • Non-Linear Video Streaming

The Deployment Mode Type Segment of the Global Video Streaming Market is Sub-Segmented into:

  • Cloud
  • On-Premise
  • Hybrid

The Revenue Model Segment of the Global Video Streaming Market is Sub-Segmented into:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid

The End-User Segment of the Global Video Streaming Market is Sub-Segmented into:

  • Consumer
  • Enterprise

Geographical Overview of the Global Video Streaming Market

On the basis of geographical segmentation, the global video streaming market was studied across North America (U.S., Canada); Europe (Germany, UK, France); Asia Pacific (China, India, Japan); Latin America (Brazil, Mexico); Middle East & Africa. As per the analysis, North American region dominated the global market in the year 2018 and the region witnessed high adoption rate of video streaming in current years. Also, presence of major companies in the region also impact the regional growth positively, some of the companies are Amazon Web Services, Netflix Inc., Hulu and Microsoft Corporation among others are based in the U.S.

The APAC region is estimated to grow at substantial growth rate and accounted to grow at the highest CAGR during the forecast period. The regional growth is attributed to increase in adoption of streaming services in China, India, Japan and Australia. Currently, India witnessed a sudden increase in usage of internet usage due to impose of lockdown in the country amid the coronavirus pandemic, due to which the Cellular Operators Association of India (COAI) warned the Department of Telecommunications (DoT) about the breakdown of telecommunication network and urged popular Over-The-Top (OTT) players that include Netflix, Hotstar, Amazon Prime Video, YouTube, Alt Balaji, Sony Liv and among others to reduce the content quality which will reduce the burden on cellular network infrastructure of the country. Hence, the video streaming services are the major consumers of internet globally.

Key Players Insights

Brightcove Inc., Akamai Technologies, Ustream, Inc., Hulu, LLC, Amazon.com Inc., Netflix Inc., Comcast Corporation, Baidu Inc., Kaltura, Inc. and Tencent Holdings Limited among others are some key market players included in the research study of the global video streaming market. The research study compiled by Report Ocean offers detailed study of company profiles under various sections such as company overview, product portfolio, key executives, company snapshot, business performance and key strategic moves and developments.

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