Qualcomm And Facebook Invest Heavily In AR Industry, And WIMI Vision AI Light Field Interaction

April 18 00:03 2020

With the official issuance of 5g commercial license, it is also an indisputable fact that 5g network will be put into commercial use to accelerate innovation and development in many fields. Under the fertile soil of 5G, holographic AR industry will usher in explosive growth and drive into the fast lane of development.

Qualcomm has officially released three xr2-based reference designs, namely, Qualcomm xr25g reference design (the fourth generation), and two high-performance AR and VR reference designs in cooperation with Goethe.

Snapdragon XR2 is a new generation of AR / VR dedicated SOC launched by Qualcomm in December 2019. It was released at the same time as snapdragon 865, and its architecture and specifications are also very close. While its performance has been greatly improved, it also supports 5g network access.


It can be seen that previously, Qualcomm launched VR reference design based on the SOC of mobile phone series, but this time it changed to XR2 reference design, it can also be seen that in the future, Qualcomm will lay out AR / VR head display with the XL series chip, while the Xiaolong 8 series chip or will focus on the split AR / VR Scheme with smart phone as the main part.

At the same time, the XR2 reference design also uses Tobii eye tracking scheme, which has a high maturity. And equipped with an infrared transmitter for gesture tracking and head tracking, supporting slam.

Of course, xr25g reference design must have more comprehensive functions, such as eye tracking and 5g network. One of the key points of xr25g reference design is that 5g network access can be realized with x55 baseband, which makes 5g cloud rendering scheme feasible. In fact, Qualcomm has previously announced a separate rendering (boundless XR) solution for the snapdragon 845 reference design, which is based on a 60GHz WiFi network connected to a local PC.


This time, Qualcomm announced the launch of a complete end-to-end solution with zerolight (previously partnered with HTC and Pico), which can be applied to 5g edge cloud rendering (MEC). It is reported that Qualcomm has tested low latency and reliability in Ericsson 5g network platform, which adopts distributed cloud and ran network architecture and supports network slicing to meet low latency and specific application requirements.

That is to say, both 5g edge cloud rendering and local separation rendering scheme will be supported in XR2 reference design. It is reported that it also supports two modes of free switching, which can maintain 5g edge cloud rendering in 5g network environment, and based on separate rendering scheme in 60GHz WiFi network.

However, Pico Neo 2, which has previously announced that it supports separate rendering scheme, does not support 60GHz WiFi natively after its release, only means that it can be supported by additional modules in the future. Therefore, separate rendering scheme is a function of increasing cost in consumer products, which is more suitable for enterprise market at present.

Quest is our latest generation of VR devices, which can be used independently without PC and restriction. The biggest benefit of 5g for VR is low latency, and the dependence of high resolution on bandwidth.

Meanwhile, Qualcomm’s Camargo also said that Facebook is increasing investment in AR, which will be the next generation of mobile computing platform. Compared with VR, the 5g network in AR glasses is a necessary function, because it is necessary to ensure the real-time online and the permanent retention of virtual objects.

Not only Qualcomm or Facebook, but also the holographic technology of WIMI Hologram Cloud (NASDAQ:WIMI) is amazing among the companies led by artificial intelligence visual recognition. The core technology of WIMI Hologram Cloud (NASDAQ:WIMI), is that the holographic cloud industry ecology covers many subdivisions such as systems, platforms, development tools, applications and consumer content. This revolutionary technology can enable consumers to obtain a significantly better visual experience than the existing technology, and create a leading global new display technology (naked eye 3D, large screen touch, flexible display, VR / AR, holography) Industry sector is an important strategic direction and industrial layout of WIMI Hologram Cloud (NASDAQ:WIMI). Over the years, based on high-quality optical field technology and through the industrial extension of modular system solutions, WIMI Hologram Cloud (NASDAQ:WIMI) has been leading in the field of naked eye 3D, large screen touch and flexible display technology.

The principle of holographic projection is simply to use the optical principle, the image emerges in the air, showing a three-dimensional effect. There is nothing comparable to this new generation of display equipment, such as high definition, strong light, ultra light weight and anti-aging. It is made of molecular level nano optical components: crystal of full-color filter plate as the core material, integrating nano technology, materials science, optics, polymer and other multi-disciplinary achievements and preparation and processing technology, with organic materials, inorganic nano powder and fine metal powder as raw materials. The light and thin interior contains advanced precision optical structure to achieve the perfect imaging with high definition and brightness.

The holographic high-end home entertainment system created by WIMI will change hundreds of millions of home entertainment ways. The construction of the holographic cloud experience platform can let users immerse themselves in the actual scene effect of the experience decoration of the virtual space, reduce the communication cost. Customers can directly place orders after the holographic cloud experience, open up the industrial chain and reduce the uncontrollable invisible links. Based on the technological development of smart home / building / Park / City, intelligent technology, experience, visual upgrading, virtual display of dynamic decoration (changing the decoration style at any time) with holographic technology subverts the decoration industry organically.

Holographic AI vision is a platform that makes ar more conducive to home applications through software and related hardware at the terminal. With the increase of home bandwidth and related hardware, the rapid development of software enterprises, home entertainment ar will certainly have a larger market space. WIMI Hologram Cloud (NASDAQ:WIMI) is a comprehensive technology provider of holographic cloud, covering many aspects of AR technology, including holographic computer vision AI synthesis, holographic visual presentation, holographic interactive software development, holographic ar online and offline advertising, holographic arsdk payment, 5g holographic communication software development, holographic face recognition development, holographic AI face change development. Its business application scenarios are mainly concentrated in five professional fields, such as home entertainment, light theater, performance system, commercial publishing system and advertising display system.

The rapid development of 5g communication technology has laid a foundation for more applications. Although it is still in the stage of infrastructure construction, the industry has made it clear that 2020 will be the first year of large-scale commercial use, and there will be more development of scenario applications in 2020. How will holographic communication evolve at that time?

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