TV Analytics Market To Witness Huge Growth By 2025 Owing To Rise In Tv Ad Industry And Adoption Of Analytical Solutions Along With Data Analytics Benefits : Grand View Research Inc.

February 18 23:42 2021
 TV Analytics Market To Witness Huge Growth By 2025 Owing To Rise In Tv Ad Industry And  Adoption Of Analytical Solutions Along With Data Analytics Benefits : Grand View Research Inc.

“Grand View Research, Inc. – Market Research And Consulting.”
According to the report published by Grand View Research, Inc., factors such as exponential rise in TV ad industry, rising adoption of analytical solutions and growing awareness about the benefits of using data analytics are some of the major reasons expected to fuel the market growth rate in the coming years.

According to a report, “TV Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, On-Premise), By Application (Advertising, Competitor Analysis), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc. The global TV analytics market size is expected to reach USD 655.4 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 21.2% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertising budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.

Recently, there has been massive changes in the media and television industry in terms of viewers and technology. Rise of over-the-top (OTT) platforms like Netflix and Amazon Prime among others has brought new factors in play. Therefore, major companies like Comcast Corporation and Sky Telstra have adopted TV analytics to enhance operational metrics. The transition toward Over the Top (OTT) and IP-based content delivery has led to generation of a significant amount of data, which in turn, has created an upsurge in the adoption of these solutions. Also, growing awareness about the benefits of adoption of TV analytics is expected to boost the market demands as well in the forecasted period.

Smartphones have a large role to play in the growth of market revenue and increasing penetration of smartphones and rising demand for high-speed internet is expected to fuel the market growth further. On the basis of region, Asia Pacific is expected to be the fastest-growing regional market and is expected to witness significant traction on a global scale in the near future. 

U.S. TV analytics market size, by deployment, 2014 - 2025 (USD Million)

Further key findings from the report suggest:

  • Merger & Acquisitions form a major part of expansion strategies of key players. For instance, LG Electronics (LG) and Alphonso announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup.

  • Recently, new headways have been made in video streaming app analytics by major players, fueling more demands. For example, in May 2020, Conviva, the global leader in streaming media intelligence, announced the launch of Conviva TikTok Analytics. This new tool is designed to provide social marketers with the insights and data they need to accurately evaluate the success of their TikTok campaigns.

  • The digital transformation of the broadcasting industry, along with the need to automate the media and programming segments, is expected to propel market growth over the forecast period

  • Consumer behavior analysis and ad relevance are some of the major factors responsible for the adoption of television analytics

  • TV analytics in advertising is presumed to capture the largest market share by 2025, owing to increase in audience reach and high competitive advantage. Additionally, the growing adoption of third-party vendors with optimal ad budgets is expected to fuel segment growth

  • On the basis of deployment, cloud deployment models are growing at a rapid pace owing to agility and scalability in solutions for television analytics. Rising competition between content providers is expected to result in better deployment of cloud solutions

  • Some of the key players maneuvering industry dynamics are Conviva AB; Inc.; Alphonso Inc.; Orca Interactive; and Blix, Adobe Systems Inc.

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Grand View Research has segmented the global TV analytics market based on deployment, application, and region:

TV Analytics Deployment Outlook (Revenue, USD Million, 2014 – 2025)

  • Cloud

  • On-Premise

TV Analytics Application Outlook (Revenue, USD Million, 2014 – 2025)

  • Advertising

  • Competitor Analysis

  • Audience Characterization

  • Content Management & Broadcasting

TV Analytics Regional Outlook (Revenue, USD Million, 2014 – 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

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About Grand View Research

Grand View Research is a market research and consulting company registered in the State of California having its headquarters in San Francisco. The company offers syndicated research reports, customized research reports, and consulting services. With Grand View Research, you get an opportunity to understand market trends, insights, and business statistics from a strategic standpoint. With a deep-seated understanding of many business environments, Grand View Research offers business and market intelligence studies and accomplishes more than 300 multi-country market studies.

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