Gluten-Free Products Market Projected to Garner Significant Revenues by 2025

May 06 20:47 2022
Gluten-Free Products Market Projected to Garner Significant Revenues by 2025
The global gluten-free products market size is estimated to account for USD 5.6 billion in 2020 and is projected to reach USD 8.3 billion by 2025, at a CAGR of 8.1%

The report Gluten-Free Products Market by Type (Bakery Products, Snacks & RTE Products, Condiments & dressings, Pizzas & pasta), Distribution channel (Conventional stores, Specialty stores and Drugstores & pharmacies), Form & Region – Global Forecast to 2025″, The global gluten-free products market size is estimated to account for about USD 5.6 billion in 2020 and projected to reach a value of nearly USD 8.3 billion by 2025, growing at a CAGR of 8.1% from 2020 to 2025. The gluten-free products market is driven by factors such as increased diagnosis of celiac diseases and rising adoption of special dietary lifestyles & free-form food products. Also, the increasing availability of gluten-free products in organized retails is expected to propel the growth of this market in the coming years. However, the high cost of gluten-free products compared to conventional gluten-containing products is hampering the market growth.

Gluten-Free Products Market

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Opportunity: Adoption of micro-encapsulation technology to improve the shelf-life of gluten-free products

In conventional gluten-containing foods and food products, gluten proteins are responsible for the management and retention of moisture, which in turn, impart the products with a relatively long shelf-life. However, when the products are manufactured gluten-free, to cater to the increasing demand of the global end consumers, it tends to have a shorter shelf-life and, in most cases, lacks its texture aesthetics. Furthermore, it is tough for the key players to manufacture a line of gluten-free products to increase moisture retention and shelf-life. Thus, they require continuous R&D and incorporation of newer technologies to attain the desired shelf-life.

Microencapsulation is one such recent technology that can aid manufacturers to achieve this goal of increasing the shelf-life and texture of their range of gluten-free products. The same technology has been used to overcome the cardboard consistency of refrigerated pizza, rising crust pizza, and also for the shelf-life extension of frozen and refrigerated dough, frozen biscuit dough, scoop and bake frozen muffins, and biscuits.

The coatings used in the application of this technology are gluten-free. Further, there is a wide range of gluten-free fruit acids and lactic acid shelf-life extenders, which, when coated on the product, can help deliver optimum & consistent leavening, thereby overcoming pre-reactions. This can help in extending the shelf-life and deliver an all-natural taste and texture with good consumer appeal. Therefore, such newer technological innovations and formulations aid manufacturers of gluten-free foods and food products in producing long shelf-life products that can cater to the global demand, by transporting it across regions and which can be consumed over a longer period. For instance, companies such as Legacy Farms offer long shelf-life products, such as gluten-free cheese and broccoli bake, soup mixes, and pinto bean stews.

The segment estimated to account for the largest share in the gluten-free products market in 2020, by distribution channel, is the conventional stores segment.

Conventional stores were largely preferred by an array of consumers for purchasing gluten-free products. This is attributed to the factors such as the ease in accessing stores, availability of various product categories, and frequent purchasing destinations. Owing to this, the segment has accounted for the majority share in the global gluten-free products market, by distribution channel and also, is projected to grow at the highest rate in the coming years.

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North America dominated the global gluten-free products market in 2019; however, European market is projected to grow at the highest CAGR during the forecast period.

The North American market is currently dominating the global gluten-free products market. Various prominent companies are now producing different variants of gluten-free products to tap into this dynamic food product category. General Mills, The Kraft Heinz Company, and Kellogg’s Company are a few major players in the gluten-free products category in the region that drive growth by offering a broad range of gluten-free products and introducing newer product innovations catering to dynamic consumer demands in the market. The bakery products segment is experiencing the maximum demand in the region, owing to the rising demand for gluten-free products here.

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies in the gluten-free products market. The key players in the gluten-free products market include The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bobs Red Mill (US), Kelkin Ltd (Ireland), Amys Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK).

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