Doha’s leading digital advertising company, Futad Advertising, announced its partnership with one of Qatar’s leading ride-hailing platforms, Careem, to provide in-ride advertisement opportunities. Futad was established on the principle of promoting forward-thinking and innovative advertising services. It is known to provide services and products by bringing in out-of-the-box ideas. Futad aims to bring the future to life by introducing new-age technologies that are new in the market of Qatar.
Keeping their promise and the aim of their foundation, Futad Advertising is introducing Taxi media screens, a new and innovative advertisement solution to promote brands by grabbing in-ride customers’ attention. A taxi media screen is a fresh and trending way to advertise your product, creating a lasting impression on the audience. Futad Advertising believes that using state-of-the-art hardware and software can provide an exclusive experience to your audience in a private, undistracted space.
Whether you’re aiming to solidify your brand imprints or captivate new customers, a taxi media screen is an exceptional advertising tool no brand wants to miss out on. Careem, the region’s leading multiservice platform, operates in over 80 cities across 10 countries, with over 50 million registered users and 2 million Captains.
According to stats, just one rider conducts 21 trips daily and, on average, can provide your brand impression on almost 441 passengers through a single cab over a 2 week campaign. Since it’s a captivating strategy, customers will likely remember the ad for longer. With this new era of technology, we will see a huge shift in the advertising industry, with more brands opting for in-ride advertising services.
Since it’s more cost-effective than other advertising means and captivates a wider audience, it will be considered the best platform in Qatar to raise a brand’s voice and promote its product and services. The in-ride advertising service will be a highly effective way for the special campaigns, sales and offers for a brand that wants to reach a wider audience daily while having to check and balance the stats of impressions. Innovative solutions like that Futad has introduced attract every brand as it helps them reduce costs while increasing customer reach. Such innovation will grow the advertising industry and open doors to new markets and business opportunities.